About Us
We all want the best for our pets, especially when it comes to their health. That’s why KPF Insurance Services, LLC, an affiliate of the Kroger Co., has partnered with PetFirst Healthcare to offer quality pet insurance with affordable pricing options underwritten by American Alternative Insurance Corporation.
We Support Our Pet Community
Every pet should have a healthy, happy home. We work with Pet Shelters Across America, the largest pet adoption sheltering network in the United States, to help provide support and contributions for animals in need at local shelters.
Kroger® Family of Stores
The Kroger Co. is one of the largest retail food companies in the United States based on annual sales. Kroger supermarket operations span 31 states under nearly two dozen banners, all of which share the same belief in building strong local ties and brand loyalty with customers.
The Kroger Co. is proud to fly one of these banners in your neighborhood.
News and Press Releases
Holiday Hounds: Getting that New Puppy Off on the Right Paw
If a new puppy topped your children's holiday gift list, there's another list you'll want to get started on – a checklist for keeping your newest family member healthy and happy. Author and veterinarian Dr. Jennifer Coates advises families to plan ahead – even in secret – for the big arrival. Read more